The development and addition of the Analyze feature is certainly more robust than Hootsuite, however, it comes with an extra cost… The Analyze feature alone is an extra $50 per month, which is higher than Hootsuite. In the last few years, Buffer released its “Analyze” feature, which provides users with data to help them measure social media performance, create reports, gain insights, and even get strategy recommendations on how to grow reach, engagement, and sales.įurthermore, Analyze also provides data and analytics on Instagram Stories, which is super valuable today. It also shines with Pablo, an easy-to-use graphic creation tool. It is a slick product with a clean interface. As a result, Buffer is super easy to set up an account and begin using immediately - and the easy, clean, straightforward user interface certainly helps this experience.īuffer continues to top the “ease-of-use” category. In my opinion, Buffer always had a clear user interface, but they continue to make improvements. Pro Plan: $29.99/month (annual billing) Gradeīuffer has completely refreshed the look of its user interface. Pricingįree: Freelancers or individuals with very basic needs Most freelancers or individual marketing consultants or social media experts can get away with the free version, unless you want to access reporting and analytics, which are essential functionalities today. I wouldn’t go as far as to say the free version is pointless, but for small businesses or marketing teams that have multiple team members, a paid version is almost a necessity. Main weaknessĪs we mentioned above, although Hootsuite offers a number of helpful and valuable features and functionality, most of them come with a cost. This is the best option for marketing teams.Īgain, when compared with other tools, including Buffer, I still believe that the price and balance of functionality is the core strength of this solution. For larger teams, Hootsuite costs $129/month, which includes everything in the Pro plan, 20 social media profiles, unlimited scheduling, and up to three users. The Pro subscription starts at $29/month and it includes up to 10 social media profiles, unlimited scheduling, and one user. To really see the most from Hootsuite, most users need a paid subscription. Hootsuite does continue to offer its free plan, but functionality is limited. Hootsuite is powerful and has added considerable functionality, including team management and collaboration functions, content approvals, and the ability to integrate with other third-party apps and tools. With the addition of the large, green “New Post” button at the top right of the screen, it is much easier to create and schedule new posts. Today, the user interface is much more intuitive, easy to navigate, and user-friendly - a significant improvement from 2017. When I first wrote this article, this process and experience reminded me of a Microsoft-made product circa Windows 10. The process and experience of logging in and setting up a Hootsuite account have come a long way. I’ve also included the original grading rubric from March 2017 when I first wrote this article, pre-refresh, so you can see how these tools have evolved over the years. In this article, I have included a summarized review of both Hootsuite and Buffer, and also included the grading for each criterion. Both continue to be excellent solutions for small- and medium-sized businesses, agencies and freelancers however, in my opinion, they appeal to different audiences. I have used both Hootsuite and Buffer extensively, and have neither affiliate nor other direct ties to either of these companies. Hootsuite and Buffer continue to lead the market as top social media management tools. For this week’s #MartechMonday article, I’ve taken another close look at Hootsuite versus Buffer. That’s why I’ve refreshed this article, which was originally published in March of 2017. Which one is right for your company? Which improved more? #martechmonday #contentmarketing Click To Tweet Ben Beck compares two popular social media tools, and in his annual update. In 2019 alone, we’ve seen many changes to today’s top social media platforms, including Instagram, Pinterest, Facebook, YouTube, Snapchat, TikTok, and many others. Social media itself is a living organism - growing, changing, and evolving all the time. In fact, according to ClearVoice’s freelance pay rate study, 80 percent of expert freelancers create social media content for their clients. Not only is social media a high priority for internal marketers, but it has also become a priority for agencies, marketing freelancers, and independent consultants. So, it’s no wonder that social media remains a key ingredient in many marketing campaigns. In fact, social media statistics show that 69 percent of adults use Facebook and 73 percent use YouTube. Facebook and YouTube are the top social media channels used by adults today.
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